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Hard Seltzer - Uganda

Uganda
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Hard Seltzer market amounts to US$2.2m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$354.2k in 2024.
  • Revenue, combined amounts to US$2.6m in 2024.
  • The revenue, at home is expected to grow annually by 4.66% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$9bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.04 are generated in 2024.
  • In the Hard Seltzer market, volume, at home is expected to amount to 516.2k L by 2024.
  • Volume, out-of-home is expected to amount to 44.3k L in 2024.
  • Volume, combined is expected to amount to 560.5k L in 2024.
  • The Hard Seltzer market is expected to show a volume growth, at home of -0.7% in 2025.0.
  • The average volume per person, at home in the Hard Seltzer market is expected to amount to 0.01L in 2024.

Definition:

Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is an alcoholic beverage with carbonated water and often contains fruit flavoring. Typically, it is clear and colorless, with an alcohol content of 4–6% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include White Claw, Smirnoff, Bud Light, and Michelob.

In-Scope

  • Hard seltzer of all flavors with an AVB > 0.5%, such as White Claw Hard Seltzer

Out-Of-Scope

  • Alcohol-free seltzer (AVB < 0.5%)
Hard Seltzer: market data & analysis - Cover

Market Insights report

Hard Seltzer: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Hard Seltzer market in Uganda has been experiencing significant growth in recent years.

    Customer preferences:
    Ugandan consumers have shown a growing interest in healthier beverage options, which has contributed to the increasing popularity of Hard Seltzers. With a rise in health-consciousness, consumers are seeking alternatives to traditional alcoholic beverages that are lower in calories and sugar. Hard Seltzers, with their refreshing and light flavors, have become a preferred choice among the younger demographic in Uganda.

    Trends in the market:
    One of the key trends in the Hard Seltzer market in Uganda is the introduction of locally produced brands. Domestic breweries have recognized the potential of this emerging market and have started to produce their own Hard Seltzer brands. This trend has not only increased the availability of Hard Seltzers in the market but has also created a sense of pride and support for local products among Ugandan consumers. Another trend in the market is the introduction of unique and exotic flavors. To cater to the diverse taste preferences of consumers, both international and local brands have been experimenting with flavors that are not commonly found in traditional alcoholic beverages. This trend has helped to differentiate Hard Seltzers from other alcoholic beverages and has attracted a wider consumer base.

    Local special circumstances:
    Uganda's climate and cultural preferences also contribute to the development of the Hard Seltzer market. The country's warm climate makes refreshing and light beverages more appealing to consumers, and Hard Seltzers fit well into this category. Additionally, Ugandan consumers have a preference for beverages that are easy to drink and can be enjoyed in social settings. Hard Seltzers, with their low alcohol content and fruity flavors, align with these preferences and have gained popularity as a social drink.

    Underlying macroeconomic factors:
    The growing middle-class population in Uganda has played a significant role in the development of the Hard Seltzer market. As disposable incomes increase, consumers have more purchasing power and are willing to try new and premium products. This has created a favorable environment for the growth of the Hard Seltzer market, as consumers are willing to spend on innovative and trendy beverages. Furthermore, the increasing urbanization and westernization of Ugandan society have also contributed to the development of the Hard Seltzer market. As more Ugandans are exposed to international trends and lifestyles, they are adopting new drinking habits and seeking out products that align with these trends. Hard Seltzers, with their association with Western markets and health-consciousness, have gained traction among this urban population. In conclusion, the Hard Seltzer market in Uganda is experiencing growth due to the increasing preference for healthier beverage options, the introduction of locally produced brands, the popularity of unique flavors, the country's climate and cultural preferences, and underlying macroeconomic factors such as a growing middle-class population and urbanization. As these trends and factors continue to shape the market, it is expected that the Hard Seltzer market in Uganda will continue to expand in the coming years.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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    Hard Seltzer: market data & analysis - BackgroundHard Seltzer: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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