Hard Seltzer - Luxembourg

The Hard Seltzer market in Luxembourg has been experiencing significant growth in recent years.

Customer preferences: Customers in Luxembourg have shown a growing preference for low-calorie and low-alcohol beverages, which has contributed to the rise in popularity of Hard Seltzers. With increasing health consciousness and a desire for lighter drink options, consumers are gravitating towards beverages that offer a refreshing taste without the guilt of consuming high levels of sugar or alcohol.

Trends in the market: One of the key trends in the Hard Seltzer market in Luxembourg is the introduction of a wide range of flavors. Manufacturers are constantly innovating and introducing new and exciting flavors to cater to the diverse taste preferences of consumers. From classic fruit flavors like lemon and raspberry to more unique options like cucumber and mint, the market offers a variety of choices to suit different palates. Another trend in the market is the growing popularity of local and craft Hard Seltzer brands. Consumers in Luxembourg are increasingly drawn to products that are made locally or have a small-batch artisanal feel. This trend aligns with the broader global movement towards supporting local businesses and seeking out unique, handcrafted products.

Local special circumstances: Luxembourg's small size and high population density create a unique market environment for Hard Seltzers. The compact nature of the country means that consumers have easy access to a wide range of products, including imported brands. This accessibility, combined with the cosmopolitan nature of Luxembourg, has contributed to the growing demand for Hard Seltzers in the market. Furthermore, Luxembourg's status as a financial hub and home to many international businesses has attracted a diverse population with different cultural backgrounds. This diversity has led to a demand for a variety of flavors and brands, as consumers seek out familiar tastes from their home countries.

Underlying macroeconomic factors: Luxembourg's strong economy and high disposable income levels have also played a role in the development of the Hard Seltzer market. With a prosperous population, consumers have the means to indulge in premium and higher-priced beverages, including Hard Seltzers. This has created a favorable environment for both local and international brands to thrive in the market. In conclusion, the Hard Seltzer market in Luxembourg is experiencing growth due to customer preferences for low-calorie and low-alcohol beverages, the introduction of a wide range of flavors, the popularity of local and craft brands, the country's unique market environment, and its strong economy. As consumers continue to prioritize healthier and lighter drink options, the market is expected to continue its upward trajectory.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.