Cider, Perry & Rice Wine - Germany

The Cider, Perry & Rice Wine market in Germany has been experiencing significant growth in recent years.

Customer preferences: German consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to several factors. Firstly, there is a growing trend towards healthier lifestyles and a desire for lighter and more refreshing alcoholic options. Cider, perry, and rice wine are often perceived as being more natural and less processed than traditional beer or spirits. Additionally, these beverages offer a unique flavor profile that appeals to a wide range of consumers, including those who may not typically enjoy beer or wine.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Germany is the increasing availability and variety of products. In recent years, there has been a surge in the number of craft cider and rice wine producers, offering consumers a wider range of options to choose from. This has led to increased competition in the market, as well as a greater focus on quality and innovation. Producers are constantly experimenting with different ingredients and flavors to create unique and appealing products for consumers. Another trend in the market is the growing popularity of cider and rice wine as a food pairing option. These beverages are often seen as a versatile accompaniment to a variety of dishes, including cheese, seafood, and desserts. This has led to an increase in cider and rice wine tastings and pairing events, as well as the development of specialized cider and rice wine bars and restaurants.

Local special circumstances: Germany has a long-standing tradition of cider and perry production, particularly in the regions of Hesse and Lower Saxony. This has helped to establish a strong cultural connection to these beverages, and has also contributed to the growth of the market. Additionally, Germany's strong beer culture has helped to create a favorable environment for the growth of the cider and rice wine market, as consumers are already accustomed to exploring different types of alcoholic beverages.

Underlying macroeconomic factors: The strong growth in the Cider, Perry & Rice Wine market in Germany can also be attributed to several underlying macroeconomic factors. Firstly, the country's strong economy has led to increased disposable income for many consumers, allowing them to spend more on premium and alternative alcoholic beverages. Additionally, the growing tourism industry in Germany has helped to introduce international consumers to the country's cider and rice wine offerings, further driving demand. Finally, changing demographics, such as an aging population and an increase in the number of young adults, have also contributed to the growth of the market, as these groups are more likely to experiment with different types of alcoholic beverages.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.