Beer - New Zealand | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$1.7bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$968.8m in 2024.
Revenue, combined amounts to US$2.7bn in 2024.
The revenue, at home is expected to grow annually by 2.00% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$331.40 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 213.3m L by 2024.
Volume, out-of-home is expected to amount to 72.8m L in 2024.
Volume, combined is expected to amount to 286.1m L in 2024.
The Beer market is expected to show a volume growth, at home of -0.5% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 40.48L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in New Zealand has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In New Zealand, customers have been increasingly favoring craft beers and premium beer brands. This shift in preference can be attributed to a growing interest in unique flavors, locally brewed beers, and the desire to support small, independent breweries. Craft beers are often seen as a more artisanal and high-quality alternative to mass-produced beers, appealing to consumers who value authenticity and variety.

Trends in the market: One of the key trends in the New Zealand beer market is the rise of low-alcohol and alcohol-free beers. This trend reflects a growing health-consciousness among consumers who are seeking lighter and more moderate drinking options. Low-alcohol and alcohol-free beers also cater to those who want to enjoy the taste of beer without the associated effects of alcohol. Another trend in the market is the increasing popularity of beer festivals and events. These events provide an opportunity for breweries to showcase their products, engage with consumers, and create a sense of community among beer enthusiasts. Beer festivals also contribute to the overall growth of the beer market by driving consumer interest and promoting the consumption of different beer styles.

Local special circumstances: New Zealand has a rich brewing history and a strong culture of beer consumption. The country is known for its high-quality hops and pristine water sources, which contribute to the production of unique and flavorful beers. Additionally, the presence of a large number of independent breweries in New Zealand creates a vibrant and competitive beer market.

Underlying macroeconomic factors: The growth of the beer market in New Zealand is supported by favorable macroeconomic conditions. The country has experienced steady economic growth, which has led to increased disposable incomes and consumer spending. This has allowed consumers to have more purchasing power and the ability to explore different beer options, including craft beers and premium brands. Furthermore, the tourism industry in New Zealand plays a significant role in driving the beer market. The country attracts a large number of international tourists who are eager to explore the local beer scene and try unique brews. This influx of tourists contributes to the overall demand for beer and provides an additional market for breweries to tap into. In conclusion, the Beer market in New Zealand is experiencing growth due to changing customer preferences towards craft beers and premium brands, emerging trends such as low-alcohol and alcohol-free beers, local special circumstances including a rich brewing history and a strong culture of beer consumption, and underlying macroeconomic factors such as steady economic growth and a thriving tourism industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.