Online Casinos - Greece

  • Greece
  • Revenue in the Online Casinos market is projected to reach US$0.68bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.78%, resulting in a projected market volume of US$0.78bn by 2029.
  • In the Online Casinos market, the number of users is expected to amount to 1.1m users by 2029.
  • User penetration will be 8.9% in 2024 and is expected to hit 11.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$0.74k.
  • In global comparison, most revenue will be generated in the United Kingdom (US$6,468.00m in 2024).
  • With a projected rate of 35.6%, the user penetration in the Online Casinos market is highest in Canada.
 
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Analyst Opinion

The Online Casinos market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences:
Greek customers have shown a growing interest in online casinos due to the convenience and accessibility they offer. Online casinos provide a wide range of games, including popular options such as slots, poker, and roulette, which cater to the diverse preferences of Greek players. Additionally, the ability to play from the comfort of their own homes or on mobile devices allows players to enjoy their favorite games at any time and from anywhere.

Trends in the market:
One of the major trends in the Greek online casinos market is the increasing popularity of live dealer games. These games provide a more immersive and interactive experience for players, as they can interact with real dealers and other players in real-time. This trend is driven by the desire for a more authentic casino experience, which is particularly appealing to Greek players who enjoy the social aspect of gambling. Another trend in the market is the growing adoption of mobile gambling. With the widespread use of smartphones and tablets, Greek players are increasingly opting to play casino games on their mobile devices. This trend is supported by the development of mobile-friendly casino platforms and the availability of dedicated mobile casino apps. The convenience and flexibility offered by mobile gambling have contributed to its popularity among Greek players.

Local special circumstances:
Greece has a long history of gambling, with a strong cultural affinity for games of chance. This cultural background has created a favorable environment for the growth of the online casinos market. Additionally, the Greek government has implemented regulations that allow for the licensing and regulation of online casinos, providing a legal framework for operators to offer their services in the country. This has increased consumer confidence in the industry and has attracted reputable online casino operators to enter the Greek market.

Underlying macroeconomic factors:
The growth of the online casinos market in Greece is also influenced by underlying macroeconomic factors. The country has experienced economic challenges in recent years, with high unemployment rates and a struggling economy. As a result, many Greeks have turned to online gambling as a form of entertainment and a potential source of income. The potential for winnings and the excitement of playing casino games have made online gambling an attractive option for those seeking to improve their financial situation. In conclusion, the Online Casinos market in Greece is developing due to changing customer preferences, including the desire for convenience and accessibility, as well as the popularity of live dealer games and mobile gambling. The favorable local special circumstances, such as the cultural affinity for gambling and the government regulations, have also contributed to the growth of the market. Additionally, the underlying macroeconomic factors, including economic challenges and the potential for financial gain, have further fueled the demand for online casino games in Greece.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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