The Online Gambling market in Australia has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In Australia, there has been a shift in customer preferences towards online gambling due to its convenience and accessibility. With the advent of smartphones and improved internet connectivity, more people are opting to gamble online rather than visit physical casinos or betting shops. Online gambling platforms offer a wide range of games and betting options, giving customers the flexibility to choose what suits their preferences. Additionally, the ability to gamble from the comfort of one's own home appeals to many Australians who prefer the convenience of online gambling.
Trends in the market: One of the prominent trends in the Australian online gambling market is the increasing popularity of sports betting. Australians have a strong passion for sports, and this translates into a high demand for sports betting opportunities. Online gambling platforms have capitalized on this trend by offering a wide range of sports betting options, including live betting and virtual sports. The convenience of online sports betting allows customers to place bets on their favorite teams or events with just a few clicks, further driving the growth of the market. Another trend in the Australian online gambling market is the rise of mobile gambling. With the widespread use of smartphones, more people are accessing online gambling platforms through mobile apps. Mobile gambling offers a seamless and immersive experience, allowing customers to play their favorite casino games or place bets on sports events anytime and anywhere. The convenience and portability of mobile gambling have contributed to its increasing popularity in Australia.
Local special circumstances: Australia has a well-regulated gambling industry, which has played a significant role in the growth of the online gambling market. The country has implemented strict regulations to ensure the safety and fairness of online gambling operations. This has helped build trust among customers and has encouraged more people to engage in online gambling. Additionally, the government has implemented consumer protection measures to prevent problem gambling and ensure responsible gambling practices.
Underlying macroeconomic factors: The strong economy in Australia has also contributed to the growth of the online gambling market. With a high disposable income and a culture that values entertainment and leisure activities, Australians are willing to spend money on online gambling. The stability of the economy and the relatively high standard of living have created a conducive environment for the growth of the online gambling industry. In conclusion, the Online Gambling market in Australia is developing due to changing customer preferences towards online gambling, the rise of sports betting and mobile gambling, the well-regulated gambling industry, and the strong economy. These factors have created a thriving market for online gambling in Australia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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