Market Insights Advertising & Media Advertising

In-App Advertising - Bulgaria

Bulgaria

Ad spending in Bulgaria's In-App Advertising market is forecasted to reach US$55.20m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 6.83%, leading to a projected market volume of US$76.80m by 2029.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be US$11.28 in 2024.
When compared globally, China is expected to generate the highest ad spending amounting to US$132.80bn in 2024.
Bulgaria's in-app advertising market is rapidly expanding, driven by the growing mobile user base and increasing digital ad spending in the country.

Key regions: China, Europe, United States, Asia, Germany

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Analyst Opinion

In-App Advertising market in Bulgaria is witnessing significant growth and development in recent years.

Customer preferences: Bulgarian consumers are increasingly relying on mobile devices for various activities, including shopping, social networking, and entertainment. As a result, they are spending more time on mobile apps, creating a lucrative market for in-app advertising. Moreover, Bulgarian consumers are becoming more receptive to personalized and targeted advertising, which enhances their overall app experience. This has led to a rise in demand for in-app advertising solutions that can effectively engage and connect with the target audience.

Trends in the market: One of the key trends in the Bulgarian in-app advertising market is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, enabling them to reach their target audience more efficiently and effectively. This trend is driven by the growing availability of data and advanced analytics tools, which enable advertisers to better understand consumer behavior and preferences. Additionally, the use of programmatic advertising platforms helps optimize ad spend and improve campaign performance, making it an attractive option for advertisers in Bulgaria. Another trend in the market is the integration of native advertising within mobile apps. Native ads seamlessly blend with the app's content, providing a non-disruptive and more engaging advertising experience for users. With native advertising, advertisers can deliver their messages in a way that feels natural and relevant to the app's users, increasing the likelihood of user engagement and conversions. This trend is particularly relevant in Bulgaria, where consumers value personalized and non-intrusive advertising experiences.

Local special circumstances: Bulgaria has a highly connected population, with a high smartphone penetration rate. This provides a favorable environment for the growth of in-app advertising, as it allows advertisers to reach a large and engaged audience. Furthermore, Bulgaria has a vibrant startup ecosystem, with many innovative mobile app developers and publishers. This creates opportunities for collaboration between app developers and advertisers, leading to the integration of in-app advertising solutions at an early stage of app development.

Underlying macroeconomic factors: Bulgaria's strong economic growth and increasing disposable income levels have contributed to the growth of the in-app advertising market. As consumers have more purchasing power, they are more likely to engage with mobile apps and make in-app purchases, creating a larger audience for advertisers to target. Additionally, the government's focus on digital transformation and the development of a digital economy has created a supportive environment for the growth of the in-app advertising market. In conclusion, the In-App Advertising market in Bulgaria is experiencing significant growth and development, driven by customer preferences for personalized and targeted advertising, the adoption of programmatic advertising, the integration of native advertising within mobile apps, local special circumstances such as high smartphone penetration and a vibrant startup ecosystem, and underlying macroeconomic factors such as strong economic growth and increasing disposable income levels. This presents opportunities for advertisers to effectively engage with the Bulgarian audience and drive business growth.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.