Soft Drinks - Germany | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$20.40bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$20.86bn in 2024.
Revenue, combined amounts to US$41.26bn in 2024.
The revenue, at home is expected to grow annually by 4.03% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$245.10 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 11.22bn L by 2024.
Volume, out-of-home is expected to amount to 1.39bn L in 2024.
Volume, combined is expected to amount to 12.61bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 1.6% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 134.70L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Germany has experienced significant growth in recent years, driven by changing customer preferences and a growing focus on health and wellness. Customer preferences in the Soft Drinks market have shifted towards healthier options, with consumers increasingly seeking out beverages that are low in sugar and artificial ingredients. This trend is in line with the global shift towards healthier lifestyles, as consumers become more conscious of the impact of their dietary choices on their overall well-being. As a result, there has been a rise in demand for natural and organic soft drinks, as well as beverages that are fortified with vitamins and minerals. In addition to health concerns, convenience has also become an important factor influencing customer preferences in the Soft Drinks market. Busy lifestyles and the desire for on-the-go options have led to an increase in demand for ready-to-drink beverages, such as bottled water and canned beverages. This trend is in line with the global shift towards convenience and the rise of the on-the-go culture. Trends in the Soft Drinks market in Germany also reflect local special circumstances. Germany has a strong beer culture, and beer consumption has traditionally been high in the country. However, there has been a shift in recent years towards non-alcoholic beverages, driven by changing consumer preferences and a growing awareness of the negative health effects of alcohol. This has created opportunities for soft drink manufacturers to introduce innovative and appealing non-alcoholic beverages to the market. Underlying macroeconomic factors have also contributed to the growth of the Soft Drinks market in Germany. The country has a strong and stable economy, with high levels of disposable income. This has allowed consumers to spend more on discretionary items such as soft drinks. Additionally, Germany has a large population and a high level of urbanization, which provides a large customer base for soft drink manufacturers. In conclusion, the Soft Drinks market in Germany is experiencing growth due to changing customer preferences, a focus on health and wellness, and a desire for convenience. The market is also influenced by local special circumstances, such as the shift towards non-alcoholic beverages. Underlying macroeconomic factors, including a strong economy and a large population, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.