Bottled Water - United Kingdom

The Bottled Water market in United Kingdom has experienced significant growth in recent years, driven by changing customer preferences, market trends, and local special circumstances.

Customer preferences: One of the key factors driving the growth of the Bottled Water market in United Kingdom is the increasing health consciousness among consumers. With growing concerns about the quality of tap water, consumers are turning to bottled water as a safer and healthier alternative. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumers.

Trends in the market: One of the major trends in the Bottled Water market in United Kingdom is the rising demand for premium and functional bottled water. Consumers are willing to pay a premium for bottled water that offers additional health benefits, such as enhanced hydration or added vitamins and minerals. This trend is driven by the increasing focus on health and wellness, as well as the desire for personalized and unique products. Another trend in the market is the growing popularity of eco-friendly packaging options. With increasing awareness about the environmental impact of plastic bottles, consumers are seeking alternatives such as glass or aluminum packaging. This trend is also influenced by government regulations and initiatives aimed at reducing plastic waste.

Local special circumstances: The Bottled Water market in United Kingdom is also influenced by local special circumstances, such as the country's climate and cultural preferences. The relatively cool and temperate climate in United Kingdom makes bottled water a popular choice for hydration, especially during the summer months. Additionally, the British culture of tea consumption has also contributed to the demand for bottled water, as many people prefer to drink bottled water with their tea.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Bottled Water market in United Kingdom. The country's strong economy and high disposable income levels have allowed consumers to spend more on premium and functional bottled water. Additionally, the growth of e-commerce and online grocery shopping has made it easier for consumers to access a wide variety of bottled water products. In conclusion, the Bottled Water market in United Kingdom has experienced significant growth due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The increasing health consciousness among consumers, demand for premium and functional bottled water, eco-friendly packaging options, local climate and cultural preferences, as well as the country's strong economy and high disposable income levels have all contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.