Non-Alcoholic Drinks - United States

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$216.10bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$312.30bn in 2024.
Revenue, combined amounts to US$528.40bn in 2024.
The revenue, at home is expected to grow annually by 1.83% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$632.30 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 119.00bn L by 2024.
Volume, out-of-home is expected to amount to 27.94bn L in 2024.
Volume, combined is expected to amount to 147.00bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.0% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 348.20L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in United States has been experiencing significant growth in recent years.

Customer preferences: Consumers in the United States have been increasingly opting for healthier beverage options, which has contributed to the growth of the Non-Alcoholic Drinks market. With a growing emphasis on health and wellness, consumers are seeking out beverages that are low in sugar, calories, and artificial ingredients. This has led to a rise in demand for products such as flavored water, herbal teas, and natural fruit juices. Additionally, there has been a shift towards plant-based and organic beverages, as consumers become more conscious of the environmental impact of their choices.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in United States is the rise of functional beverages. These are drinks that offer additional health benefits beyond hydration, such as energy-boosting, immune-boosting, or stress-relieving properties. Functional beverages often contain added vitamins, minerals, or herbal extracts. This trend is driven by consumers' desire for products that not only taste good but also provide a functional benefit. Another trend in the market is the growing popularity of ready-to-drink (RTD) beverages. These are pre-packaged beverages that are convenient and easy to consume on the go. RTD beverages include products such as bottled water, iced tea, and fruit juices. The convenience factor of RTD beverages appeals to busy consumers who are looking for quick and easy options.

Local special circumstances: The United States has a diverse population with a wide range of cultural backgrounds and tastes. This diversity is reflected in the Non-Alcoholic Drinks market, with a variety of products catering to different ethnic groups. For example, there is a strong demand for Mexican beverages such as horchata and agua fresca in areas with a large Hispanic population. Similarly, Asian beverages such as bubble tea and matcha green tea have gained popularity in areas with a significant Asian population.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in United States is also influenced by macroeconomic factors. The country has a strong economy and high disposable income levels, which allows consumers to spend more on premium beverages. Additionally, the increasing trend towards health and wellness has been supported by a growing focus on preventive healthcare and a desire to lead a healthier lifestyle. As a result, consumers are willing to invest in beverages that align with their health goals. In conclusion, the Non-Alcoholic Drinks market in United States is experiencing growth due to changing customer preferences towards healthier options, the rise of functional beverages, the popularity of ready-to-drink beverages, local special circumstances catering to diverse tastes, and underlying macroeconomic factors such as a strong economy and a focus on health and wellness.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.