Televisions - Europe | Statista Market Forecast

The Televisions market in Europe is projected to generate revenue of US$31.5bn in 2024.
It is anticipated to exhibit an annual growth rate of 0.29% (CAGR 2024-2029).
Among all countries, United States leads in terms of revenue, with US$18.2bn expected in 2024.
In relation to the population, per person revenues in Europe are estimated to be US$37.05 in 2024.
By 2029, the volume of the Televisions market is forecasted to reach 61.6m pieces units.
In 2025.0, a volume growth rate of 1.4% is expected.
The average volume per person in the Televisions market is projected to be 0.1pieces units in 2024.
In Germany, the market for smart TVs is booming, with consumers increasingly demanding advanced features and connectivity options.

Definition:

Televisions, also known as TVs, are electronic devices used to display moving images and sound, typically for entertainment purposes. They work by emitting light through a screen to form an image that is then broadcast through an antenna, cable, or satellite. The TVs come in different types, including traditional CRT televisions, flat-screen LCD and LED televisions, OLED televisions, and smart TVs. This market is driven by advancements in technology, with an increasing focus on larger screen sizes and connectivity options. The quality of the image and sound produced by televisions has also improved, with features such as high definition (HD) and 4K resolution, HDR (high dynamic range), and advanced sound systems.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita, and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies such as Samsung, LG, and Sony. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

Televisions
LCD, Plasma, LED TVs
Smart TV

Monitors and projectors without TV capabilities

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Whether to keep up to date with news programs or to watch movies and series, televisions (TVs) play a key role in people’s everyday life. Over the decades, the technology behind these devices has significantly evolved, contributing to the expansion of the TV market worldwide. In 2024, the TV industry was forecast to generate revenues of around 97 billion U.S. dollars, a value expected to stay relatively stable in the coming years. Nowadays, advanced technologies in terms of connectivity and resolutions are the main drivers of the TV industry growth, bringing innovative devices and features to the table, examples of which are smart and connected TVs, improved displays, as well as 4K and 8K resolutions.