The demand for cleaning products continues to grow, partly due to consumer awareness concerning the importance of hygiene and the spread of infectious diseases. The global market is benefiting from increased focus on the importance of sanitary conditions and the need to disinfect household surfaces. One of the major attractions of all-purpose disinfectants is convenience, with time-strapped consumers having less and less time for household chores but eager to maintain high standards of hygiene and cleanliness.
Marketing and innovation will prove important over the coming years. Manufacturers must keep up a constant advertising effort to promote brand image and reinforce market presence. Additionally, companies must be quick to meet changing demand and keep up with shifting trends through product innovation and technological savvy. Extending manufacturing lines to include natural and eco-friendly product and packaging options is one way in which companies may need to evolve.
Household cleaners revenue worldwide from 2013 to 2029 (in billion U.S. dollars)
Further details: Visit original statistic Household cleaners revenue worldwide from 2013 to 2029 (in billion U.S. dollars)
In 2023, the global household cleaners market was valued at about 42 billion U.S. dollars. The value of this market has been expanding in recent years and is projected to keep growing, reaching roughly 47 billion U.S. dollars by 2026.
The market is made up of a number of different types of products including all purpose cleaners, kitchen and bathroom cleaners, disinfectant, and drain cleaners.
Revenue in the Home & Laundry Care market for different segments United States from 2019 to 2029 (in billion U.S. dollars)
Further details: Visit original statistic Revenue in the Home & Laundry Care market for different segments United States from 2019 to 2029 (in billion U.S. dollars)
Laundry care is one of the most lucrative segments of the cleaning products market, followed by household cleaners and polishes, room scents, and insecticides. By 2029, laundry care products were forecast to be worth around 17.6 billion U.S. dollars in the United States alone. Meanwhile, household cleaners were are estimated to be worth almost over nine billion U.S. dollars by the same year.
Cleaning products industry in the U.S.Willingness to spend more by product category in the United States in 2023
Further details: Visit original statistic Willingness to spend more by product category in the United States in 2023
Sustainability is increasingly becoming one of the most important purchasing factors among consumers around the world. The cleaning products industry is not immune to this: over 30 percent of consumers in the United States stated, in fact, that they were willing to spend more on sustainable home & laundry care items. Eco-friendly packaging and the use of less chemicals are becoming more and more common. Moreover, DIY solutions and natural products have also begun to gain traction.
Attitudes towards sustainability in the United States in 2023Revenue of The Clorox Company from 2011 to 2024 (in million U.S. dollars)
Further details: Visit original statistic Revenue of The Clorox Company from 2011 to 2024 (in million U.S. dollars)
In 2023, the global net sales of the Clorox Company amounted to about 7.4 billion U.S. dollars. This was a slight increase compared to 2022 and the company's highest sales figure in the last 10 years.
The Clorox Company has a diverse brand portfolio, and its products are divided into the segments of Household, Lifestyle, Health and Wellness, and International. Some of its cleaning products also rank among the most popular worldwide.
The cleaning products market covers products for use in private households. The market can be split into various fields including laundry care, household cleaners, and dishwashing detergents. Laundry care covers all detergents for fabric care. Household cleaners cover all household detergents for surface care, including toilet care products, kitchen care products, and bleach. Dishwashing detergents include all products for washing dishes and cutlery. Smaller, more specialty product segments include polishes, room scents, and insecticides.
A number of multinational, big brand manufacturers dominate the cleaning products market. Such companies include The Clorox Company, Henkel, Procter & Gamble, Unilever, and Reckitt Benckiser. Data on market size, segmentation, regional outlooks, shopping behavior, and company facts can be found on the Statista platform.
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