Most used social media platforms by type in Germany 2023

Published by
Umair Bashir,
Feb 13, 2024
73 percent of German respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among 35,938 consumers.
Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used social media platforms by type in Germany as of December 2023

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Number of respondents

35,938 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What kinds of social media do you use regularly?"

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Overview

7

Social media platform usage

5

Social media activities

8

Social media behavior

5

Facebook

7

Instagram

8

TikTok

6

Marketing and advertising

8

GDPR

7

Further related statistics

6

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