Digital video game purchases by store brand in the UK 2023

We asked UK consumers about "Digital video game purchases by store brand" and found that "Amazon Games / prime gaming" takes the top spot, while "Uplay / Ubisoft Store / Ubisoft Connect" is at the other end of the ranking.
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Digital video game purchases by store brand in the UK as of December 2023

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Number of respondents

1,892 respondents

Age group

18-64 years

Special properties

respondents who play video games and spent money on digital video games (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you spent money online on digital video games in the past 12 months (downloads, in-app purchases)?"

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