Digital video game purchases by store brand in the U.S. 2023

We asked U.S. consumers about "Digital video game purchases by store brand" and found that "Amazon Games / prime gaming" takes the top spot, while "Uplay / Ubisoft Store / Ubisoft Connect" is at the other end of the ranking.
Find this and more survey data on digital video game purchases by store brand in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Digital video game purchases by store brand in the U.S. as of December 2023

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Number of respondents

5,121 respondents

Age group

18-64 years

Special properties

respondents who play video games and spent money on digital video games (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you spent money online on digital video games in the past 12 months (downloads, in-app purchases)?"

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