Top desirable luxury brands in the U.S. 2018

Published by
Alexander Kunst,
Jan 6, 2020
The displayed data on the top desirable luxury brands shows results of a survey conducted in the Unites States in 2018. Some 39 percent of respondents stated that they find Chanel particularly desirable.
The Survey Data Table for the Statista survey Luxury in the United States 2018 contains the complete tables for the survey including various column headings.

Which of these top luxury brands do you find particularly desirable?

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Source

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Number of respondents

900 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible.

Base: American online population, who go shopping at least once a year online or offline and who have bought at least one personal luxury item (new or used) by a popular luxury brand in the past 3 years.

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Statistics on " Luxury advertising and marketing "

The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you Luxury advertising and marketing

Overview of the luxury goods market

6

Ad spend from selected luxury brands

8

Luxury brands on social media

5

Influencer marketing

6

Consumer perspective

8

Further related statistics

3

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Topics

Luxury goods in the UKGlobal personal luxury goods industryLuxury advertising and marketingLuxury watch industryApparel market in the UK
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