Most popular categories for online purchases in Brazil 2024
most popular categories for online purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
The variety of products that can be purchased online is continuously growing. Among Brazilian consumers the two most popular categories for online purchases are Clothing and Shoes. 53 percent and 41 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,021 respondents in Brazil, in 2024.
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