Germany: Top online stores 2023

Amazon.de is the undisputed leader of German e-commerce market, with net sales worth 17 billion U.S. dollars generated in 2023. Otto.de followed with over five billion U.S. dollars. Third place is taken by zalando.de with revenues of 2.9 billion U.S. dollars.

Top online stores in Germany in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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