Brand awareness for whisky brands among consumers in the U.S. 2017
When it comes to brand awareness of whisky among U.S. consumers, most of the respondents (aged 21 and older), namely 8 out 10, are familiar with the Tennessee based whisky. Second ranks Jim Beam. The bourbon whisky owned by Suntory Holdings is endorsed by 66% of the U.S respondents and it is currently fourth bestselling whisky brand in the United States.
United States whisky sales
From 2010 to 2019, whisky sales in the United States increased by a considerable margin. Back in 2010, slightly over 47 million 9-liter cases of whisky were sold in the U.S. This figure increased up to roughly 70 million 9-liter cases in 2019 which is good news for brands like Jack Daniel’s and Crown Royal Canadian which are the biggest stakeholders in the United States whisky market.
Whisky advertising
Even though Jack Daniel’s topped the whisky sales in the United States in 2019, the whisky brand didn’t spend quite as much on advertising its product as others in the U.S. spirit industry: The brand had the fourth highest ad investments of the U.S. spirit industry. This might, among other things, have something to do with the fact that when it comes to purchasing whisky, advertisements don’t seem to play a major role for influencing a customer’s decision.
United States whisky sales
From 2010 to 2019, whisky sales in the United States increased by a considerable margin. Back in 2010, slightly over 47 million 9-liter cases of whisky were sold in the U.S. This figure increased up to roughly 70 million 9-liter cases in 2019 which is good news for brands like Jack Daniel’s and Crown Royal Canadian which are the biggest stakeholders in the United States whisky market.
Whisky advertising
Even though Jack Daniel’s topped the whisky sales in the United States in 2019, the whisky brand didn’t spend quite as much on advertising its product as others in the U.S. spirit industry: The brand had the fourth highest ad investments of the U.S. spirit industry. This might, among other things, have something to do with the fact that when it comes to purchasing whisky, advertisements don’t seem to play a major role for influencing a customer’s decision.
