As of January 2025, users aged 25 and 34 made up the largest audience of Facebook, accounting for 22.5 percent of the platform's audience. Similarly, users aged 25 to 34 constituted the largest share of Instagram's user base in Sweden, making up 24.1 percent of its audience.
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Everything on "Facebook in the Nordics" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
Overview
Social media users
Benchmark
Facebook Messenger
User Engagement
Marketing and advertising
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
