United Kingdom (UK): package holidays penetration rate 2020-2029

The penetration rate in the 'Package Holidays' segment of the travel & tourism market in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 2.9 percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach 23.7 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Package Holidays' segment of the travel & tourism market was continuously increasing over the past years.

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Penetration rate of the package holidays market in the United Kingdom from 2020 to 2029

Characteristic	User penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Package Holidays market comprises of travel deals booked via online and offline travel agencies (e.g. Opodo, Expedia), directly from a tour operator (e.g. TUI) in a travel agency or by telephone. Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.

Additional Information:

The main performance indicators of the Package Holidays market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of travelers. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

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