The penetration rate in the 'Vacation Rentals' segment of the travel & tourism market in Italy was forecast to continuously increase between 2024 and 2029 by in total 2.1 percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach 40.01 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Vacation Rentals' segment of the travel & tourism market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.
Definition:
The Vacation Rentals market comprises of private accommodation bookings. This includes private holiday homes and houses, e.g., HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb, in travel agencies or by telephone.
Additional Information:
The main performance indicators of the Vacation Rentals market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.
The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.
For further information on the data displayed, refer to the info button right next to each box.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 16, 2024). Penetration rate of the vacation rentals market in Italy from 2020 to 2029 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/forecasts/891700/usage-penetration-rate-in-the-vacation-rentals-market-in-italy
Statista. "Penetration rate of the vacation rentals market in Italy from 2020 to 2029." Chart. September 16, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/forecasts/891700/usage-penetration-rate-in-the-vacation-rentals-market-in-italy
Statista. (2024). Penetration rate of the vacation rentals market in Italy from 2020 to 2029. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/forecasts/891700/usage-penetration-rate-in-the-vacation-rentals-market-in-italy
Statista. "Penetration Rate of The Vacation Rentals Market in Italy from 2020 to 2029." Statista, Statista Inc., 16 Sep 2024, https://www.statista.com/forecasts/891700/usage-penetration-rate-in-the-vacation-rentals-market-in-italy
Statista, Penetration rate of the vacation rentals market in Italy from 2020 to 2029 Statista, https://www.statista.com/forecasts/891700/usage-penetration-rate-in-the-vacation-rentals-market-in-italy (last visited November 17, 2024)
Penetration rate of the vacation rentals market in Italy from 2020 to 2029 [Graph], Statista, September 16, 2024. [Online]. Available: https://www.statista.com/forecasts/891700/usage-penetration-rate-in-the-vacation-rentals-market-in-italy
