Global: smart home control & connectivity penetration rate by country

According to the Digital Market Outlook, the penetration rate of Smart homes control and connectivity segment in the United States is expected to be 30.6 percent in 2022. The United Kingdom so the Outlook has an even higher adoption rate with 33 percent. Germany, Australia, and South Korea all are estimated to have a market penetration of around 20 percent. The Smart home control and connectivity segment has comparably low adoption rates in other major markets like Russia, Brazil, and India.

Smart home control & connectivity segment penetration rate in 2022, by country

Characteristic	Household penetration rate in percent
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household. The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services. Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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