In 2028, the ad spending growthis forecast to significantly decrease in all segments compared to the previous time point. Concerning the two selected segments, the segment Search Advertising Mobile has the largest ad spending growthwith 9.15 percent. Contrastingly, Search Advertising Desktop is ranked last, with 6.12 percent. Their difference, compared to Search Advertising Mobile, lies at 3.03 percentage points.
Data provided by Statista Market Insights are estimates.Definition: Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.
Additional information: Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 21, 2023). Digital search advertising spending growth in the United States from 2020 to 2028, by device [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/460958/search-advertising-revenue-growth-device-digital-market-outlook-usa
Statista. "Digital search advertising spending growth in the United States from 2020 to 2028, by device." Chart. November 21, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/460958/search-advertising-revenue-growth-device-digital-market-outlook-usa
Statista. (2023). Digital search advertising spending growth in the United States from 2020 to 2028, by device. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/460958/search-advertising-revenue-growth-device-digital-market-outlook-usa
Statista. "Digital Search Advertising Spending Growth in The United States from 2020 to 2028, by Device." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/forecasts/460958/search-advertising-revenue-growth-device-digital-market-outlook-usa
Statista, Digital search advertising spending growth in the United States from 2020 to 2028, by device Statista, https://www.statista.com/forecasts/460958/search-advertising-revenue-growth-device-digital-market-outlook-usa (last visited August 25, 2024)
Digital search advertising spending growth in the United States from 2020 to 2028, by device [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/forecasts/460958/search-advertising-revenue-growth-device-digital-market-outlook-usa