Social media ad spend growth rate Nordics

The ad spending change in the 'Social Media Advertising' segment of the advertising market in Nordics was forecast to continuously decrease between 2024 and 2029 by in total 3.6 percentage points. According to this forecast, in 2029, the ad spending change will have decreased for the sixth consecutive year to 6.89 percent.

Find further information concerning the ad spending in the 'TV & Video Advertising' segment of the advertising market in the United States and the ad spending in the 'Influencer Advertising' segment of the advertising market in the United States.

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Change in social media advertising spending in the Nordics from 2018 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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