The ad spending in the 'TV & Video Advertising' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2029 by in total 25 billion U.S. dollars (+17.39 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 168.74 billion U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'TV & Video Advertising' segment of the advertising market was continuously increasing over the past years.
Revenue in the TV & video advertising segment of the advertising market United States from 2019 to 2029 (in billion U.S. dollars)
Other statistics that may interest you TV advertising in the United States
Overview
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- Premium Statistic TV advertising spending in the U.S. 2011-2027
- Premium Statistic TV advertising spending change in the U.S. 2019-2026
- Premium Statistic TV advertising spending in the U.S. 2023-2027, by type
- Premium Statistic Upfront TV ad spend in the U.S. 2019-2025
- Premium Statistic National primetime TV upfront ad sales in the U.S. 2008-2024
- Premium Statistic Top channels marketers planning to increase spend on in North America 2024
Leading advertisers
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- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2022
- Premium Statistic Estimated weekly TV ad spend of U.S. companies September 2023
- Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
- Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
Online and connected TV
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- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
- Premium Statistic CTV retail media ad spend in the U.S. 2021-2025
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
- Premium Statistic Marketers reporting increase in sales since using CTV in North America 2023
Free ad-supported streaming TV (FAST)
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- Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Ad revenue of the FAST market in the U.S. 2019-2025
- Premium Statistic Digital video ad views in the U.S. 2023, by platform
- Premium Statistic Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
- Premium Statistic Ad revenue growth of ad-supported video streaming services in the U.S. 2022-2026
Consumer attitudes
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- Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2023
- Premium Statistic Digital video ad views in the U.S. 2020-2023, by device
- Premium Statistic CTV ad fraud in the U.S. Q3 2023
- Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
- Premium Statistic Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
- Premium Statistic Top ad preferences of FAST users in the U.S. 2024
- Premium Statistic Video ad types with the most influence on buying decision process in the U.S. 2023
- Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
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Statista Market Insights. (April 23, 2024). Revenue in the TV & video advertising segment of the advertising market United States from 2019 to 2029 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 08, 2024, from https://www.statista.com/forecasts/1435709/revenue-tv-video-advertising-advertising-market-united-states
Statista Market Insights. "Revenue in the TV & video advertising segment of the advertising market United States from 2019 to 2029 (in billion U.S. dollars)." Chart. April 23, 2024. Statista. Accessed July 08, 2024. https://www.statista.com/forecasts/1435709/revenue-tv-video-advertising-advertising-market-united-states
Statista Market Insights. (2024). Revenue in the TV & video advertising segment of the advertising market United States from 2019 to 2029 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 08, 2024. https://www.statista.com/forecasts/1435709/revenue-tv-video-advertising-advertising-market-united-states
Statista Market Insights. "Revenue in The Tv & Video Advertising Segment of The Advertising Market United States from 2019 to 2029 (in Billion U.S. Dollars)." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/forecasts/1435709/revenue-tv-video-advertising-advertising-market-united-states
Statista Market Insights, Revenue in the TV & video advertising segment of the advertising market United States from 2019 to 2029 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1435709/revenue-tv-video-advertising-advertising-market-united-states (last visited July 08, 2024)
Revenue in the TV & video advertising segment of the advertising market United States from 2019 to 2029 (in billion U.S. dollars) [Graph], Statista Market Insights, April 23, 2024. [Online]. Available: https://www.statista.com/forecasts/1435709/revenue-tv-video-advertising-advertising-market-united-states