In a 2024 survey among U.S. consumers of milk alternatives, 84 percent of respondents stated that they knew the Blue Diamond brand Almond Breeze. Approximately 41 percent stated they consumed the brand's products in the past 12 months. The survey was carried out online.
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Blue Diamond's Almond Breeze brand awareness, usage, popularity, loyalty, and buzz among milk alternative consumers drinkers in the United States in 2024
Base: respondents who have consumed milk alternatives (Cheese, Coffee, Milk, Milk alternatives, Yogurt)
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to oat milk, which of the following brands do you like?
Brand usage: When it comes to oat milk, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to oat milk, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (June 10, 2024). Blue Diamond's Almond Breeze brand awareness, usage, popularity, loyalty, and buzz among milk alternative consumers drinkers in the United States in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1484162/blue-diamond-s-almond-breeze-milk-alternatives-brand-profile-in-the-united-states
Statista. "Blue Diamond's Almond Breeze brand awareness, usage, popularity, loyalty, and buzz among milk alternative consumers drinkers in the United States in 2024." Chart. June 10, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1484162/blue-diamond-s-almond-breeze-milk-alternatives-brand-profile-in-the-united-states
Statista. (2024). Blue Diamond's Almond Breeze brand awareness, usage, popularity, loyalty, and buzz among milk alternative consumers drinkers in the United States in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1484162/blue-diamond-s-almond-breeze-milk-alternatives-brand-profile-in-the-united-states
Statista. "Blue Diamond's Almond Breeze Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Milk Alternative Consumers Drinkers in The United States in 2024." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/forecasts/1484162/blue-diamond-s-almond-breeze-milk-alternatives-brand-profile-in-the-united-states
Statista, Blue Diamond's Almond Breeze brand awareness, usage, popularity, loyalty, and buzz among milk alternative consumers drinkers in the United States in 2024 Statista, https://www.statista.com/forecasts/1484162/blue-diamond-s-almond-breeze-milk-alternatives-brand-profile-in-the-united-states (last visited December 22, 2024)
Blue Diamond's Almond Breeze brand awareness, usage, popularity, loyalty, and buzz among milk alternative consumers drinkers in the United States in 2024 [Graph], Statista, June 10, 2024. [Online]. Available: https://www.statista.com/forecasts/1484162/blue-diamond-s-almond-breeze-milk-alternatives-brand-profile-in-the-united-states
