Advertising is everywhere. But have attitudes towards it shifted in the U.S.? There has been a notable decrease from 34 percent in 2023 Q1 to 31 percent in the most recent results from 2024 Q1. This is a stable trend since 2019.
Digital advertising has found its way into most online spaces. While advertisements are unavoidable in some online spaces, there are more and more subscription models that will give customers an ad-free experience for paying extra. Alternatively, many consumers turn to adblockers and other extensions that limit websites’ ability to show and personalize advertisements based on user behavior. The approvement of advertising in return for free content in the U.S. is but one of many interesting indicators regarding online marketing. For more information on the topic , you may be interested to see the current data on attitudes towards online advertising in the U.S. including more opinions. The survey was conducted online among 4184 to 10054 respondents per quarter in the United States, between 2019 and 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.
Approvement of advertising in return for free content in the U.S. 2019-2024 as of June 2024, by quarter
During the survey, the question "Which of these statements about online advertising do you agree with?" has been answered with "I don't mind advertising if I get free content in return".
Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the Statista Consumer Insights.
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Statista. (June 18, 2024). Approvement of advertising in return for free content in the U.S. 2019-2024 as of June 2024, by quarter [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/forecasts/1466765/approvement-of-advertising-in-return-for-free-content-in-the-us
Statista. "Approvement of advertising in return for free content in the U.S. 2019-2024 as of June 2024, by quarter." Chart. June 18, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/forecasts/1466765/approvement-of-advertising-in-return-for-free-content-in-the-us
Statista. (2024). Approvement of advertising in return for free content in the U.S. 2019-2024 as of June 2024, by quarter. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/forecasts/1466765/approvement-of-advertising-in-return-for-free-content-in-the-us
Statista. "Approvement of Advertising in Return for Free Content in The U.S. 2019-2024 as of June 2024, by Quarter." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/forecasts/1466765/approvement-of-advertising-in-return-for-free-content-in-the-us
Statista, Approvement of advertising in return for free content in the U.S. 2019-2024 as of June 2024, by quarter Statista, https://www.statista.com/forecasts/1466765/approvement-of-advertising-in-return-for-free-content-in-the-us (last visited December 30, 2024)
Approvement of advertising in return for free content in the U.S. 2019-2024 as of June 2024, by quarter [Graph], Statista, June 18, 2024. [Online]. Available: https://www.statista.com/forecasts/1466765/approvement-of-advertising-in-return-for-free-content-in-the-us
