Share of U.S. consumers buying products because of celebreties/influencers 2019-2024

Advertising is everywhere. But have attitudes towards it shifted in the U.S.? There is only a slight increase from 2023 Q1 to the current value. There is a slight increase between the values for 2023 Q1 and 2024 Q1. Overall, however, there is fluctuation between these data points showing no clear trend.

Digital advertising has found its way into most online spaces. While advertisements are unavoidable in some online spaces, there are more and more subscription models that will give customers an ad-free experience for paying extra. Alternatively, many consumers turn to adblockers and other extensions that limit websites’ ability to show and personalize advertisements based on user behavior. The share of U.S. consumers buying products because of celebreties/influencers is but one of many interesting indicators regarding online marketing. For more information on the topic , you may be interested to see the current data on attitudes towards online advertising in the U.S. including more opinions.
The survey was conducted online among 4184 to 10054 respondents per quarter in the United States, between 2019 and 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.