Social commerce revenue in CEE 2024, by selected countries
Russia is leading the ranking by revenue in the social commerce segment of the e-commerce market, recording 758.96 million U.S. dollars. Following closely behind is Poland with 424.71 million U.S. dollars, while Serbia is trailing the ranking with 13.1 million U.S. dollars, resulting in a difference of 745.86 million U.S. dollars to the ranking leader, Russia.