D2C e-commerce websites preference in the U.S. 2023, by generation

Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by generation

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Number of respondents

1,045 U.S. American consumers

Age group

18 years and older

Supplementary notes

Original question: 'Which of the following statements about social media, marketplaces and other eCommerce trends do you agree with? I prefer to go to local and small traders' own websites'.

Multiple answers were possible.

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