Results from the Global Consumer Survey Special "E-Commerce", conducted in September 2023, reveal that U.S. digital shoppers' preference for local and small e-commerce websites is highest among Gen Z. Nearly a quarter of surveyed Zoomers prefer to shop at D2C websites. In contrast, only 14 percent of Millennials prefer to do so.
Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by generation
Original question: 'Which of the following statements about social media, marketplaces and other eCommerce trends do you agree with? I prefer to go to local and small traders' own websites'.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (October 5, 2023). Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by generation [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/forecasts/1450077/online-shoppers-generations-preference-local-small-traders-websites-united-states
Statista. "Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by generation." Chart. October 5, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/forecasts/1450077/online-shoppers-generations-preference-local-small-traders-websites-united-states
Statista. (2023). Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/forecasts/1450077/online-shoppers-generations-preference-local-small-traders-websites-united-states
Statista. "Share of Online Purchasers Who Prefer to Buy from Local and Small Traders' Own Websites in The United States in 2023, by Generation." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/forecasts/1450077/online-shoppers-generations-preference-local-small-traders-websites-united-states
Statista, Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by generation Statista, https://www.statista.com/forecasts/1450077/online-shoppers-generations-preference-local-small-traders-websites-united-states (last visited November 05, 2024)
Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by generation [Graph], Statista, October 5, 2023. [Online]. Available: https://www.statista.com/forecasts/1450077/online-shoppers-generations-preference-local-small-traders-websites-united-states