Influencer ad spend UK 2030

The ad spending in the 'Influencer Advertising' segment of the advertising market in the United Kingdom was forecast to continuously increase between 2024 and 2030 by in total 526.2 million GBP (£) (+57.41 percent). After the eleventh consecutive increasing year, the ad spending is estimated to reach 1.4 billion GBP (£) and therefore a new peak in 2030. Notably, the ad spending of the 'Influencer Advertising' segment of the advertising market was continuously increasing over the past years.

Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in Australia and the ad spending in the 'Social Media Advertising' segment of the advertising market in the Netherlands.

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Influencer advertising spending in the United Kingdom from 2019 to 2030 (in million GBP)

Characteristic	Spending in million GBP
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles, they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

Additional information:
Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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