The average ad spending per internet user in the 'Digital video ads' segment of the advertising market in Australia was forecast to continuously increase between 2024 and 2029 by in total 27.5 U.S. dollars (+20.42 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 162.16 U.S. dollars and therefore a new peak in 2029. Notably, the average ad spending per internet user of the 'Digital video ads' segment of the advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.
Additional information: Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.
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Statista Market Insights. (October 1, 2024). Average revenue per unit (ARPU) in the digital video advertising segment of the advertising market Australia from 2019 to 2029 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/forecasts/1436352/average-revenue-per-unit-arpu-digital-video-advertising-tv-video-advertising-market-australia
Statista Market Insights. "Average revenue per unit (ARPU) in the digital video advertising segment of the advertising market Australia from 2019 to 2029." Chart. October 1, 2024. Statista. Accessed November 04, 2024. https://www.statista.com/forecasts/1436352/average-revenue-per-unit-arpu-digital-video-advertising-tv-video-advertising-market-australia
Statista Market Insights. (2024). Average revenue per unit (ARPU) in the digital video advertising segment of the advertising market Australia from 2019 to 2029. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/forecasts/1436352/average-revenue-per-unit-arpu-digital-video-advertising-tv-video-advertising-market-australia
Statista Market Insights. "Average Revenue per Unit (Arpu) in The Digital Video Advertising Segment of The Advertising Market Australia from 2019 to 2029." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/forecasts/1436352/average-revenue-per-unit-arpu-digital-video-advertising-tv-video-advertising-market-australia
Statista Market Insights, Average revenue per unit (ARPU) in the digital video advertising segment of the advertising market Australia from 2019 to 2029 Statista, https://www.statista.com/forecasts/1436352/average-revenue-per-unit-arpu-digital-video-advertising-tv-video-advertising-market-australia (last visited November 04, 2024)
Average revenue per unit (ARPU) in the digital video advertising segment of the advertising market Australia from 2019 to 2029 [Graph], Statista Market Insights, October 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1436352/average-revenue-per-unit-arpu-digital-video-advertising-tv-video-advertising-market-australia