Over the forecast period until 2029, the indicator 'Average Ad Spending per Capita' is forecast to exhibit fluctuations among the two segments. Only in the segment Digital Out-of-Home Advertising, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of 36.85 U.S. dollars between 2019 and 2029.
Data provided by Statista Market Insights are estimates.Definition: Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.
Structure:
The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.
Additional information: Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.
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Statista Market Insights. (July 22, 2024). Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments Hong Kong from 2019 to 2029 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1442597/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-hong-kong
Statista Market Insights. "Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments Hong Kong from 2019 to 2029." Chart. July 22, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1442597/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-hong-kong
Statista Market Insights. (2024). Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments Hong Kong from 2019 to 2029. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1442597/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-hong-kong
Statista Market Insights. "Average Revenue per Unit (Arpu) in The Out-of-home Advertising Market for Different Segments Hong Kong from 2019 to 2029." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/forecasts/1442597/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-hong-kong
Statista Market Insights, Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments Hong Kong from 2019 to 2029 Statista, https://www.statista.com/forecasts/1442597/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-hong-kong (last visited August 25, 2024)
Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments Hong Kong from 2019 to 2029 [Graph], Statista Market Insights, July 22, 2024. [Online]. Available: https://www.statista.com/forecasts/1442597/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-hong-kong