Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments United States 2019-2029

The average ad spending per capita is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the average ad spending per capita reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Traditional Out-of-Home Advertising, which has the highest value of 17.51 U.S. dollars.

Find further statistics on other topics such as a comparison of the reach in the United States and a comparison of the ad spending in China.

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Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments United States from 2019 to 2029

Characteristic	Traditional Out-of-Home Advertising	Digital Out-of-Home Advertising
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.

Structure:

The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.

Additional information:
Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

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