Over the last two observations, the indicator 'Average Ad Spending per Capita' is forecast to significantly increase in all segments. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Traditional Out-of-Home Advertising, which has the highest value of 17.51 U.S. dollars.
Data provided by Statista Market Insights are estimates.Definition: Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.
Structure:
The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.
Additional information: Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Market Insights. (July 22, 2024). Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments United States from 2019 to 2029 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1442626/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-united-states
Statista Market Insights. "Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments United States from 2019 to 2029." Chart. July 22, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1442626/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-united-states
Statista Market Insights. (2024). Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments United States from 2019 to 2029. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1442626/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-united-states
Statista Market Insights. "Average Revenue per Unit (Arpu) in The Out-of-home Advertising Market for Different Segments United States from 2019 to 2029." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/forecasts/1442626/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-united-states
Statista Market Insights, Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments United States from 2019 to 2029 Statista, https://www.statista.com/forecasts/1442626/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-united-states (last visited August 25, 2024)
Average revenue per unit (ARPU) in the Out-of-Home Advertising market for different segments United States from 2019 to 2029 [Graph], Statista Market Insights, July 22, 2024. [Online]. Available: https://www.statista.com/forecasts/1442626/average-revenue-per-unit-arpu-out-of-home-advertising-market-for-different-segments-united-states