Average revenue per unit (ARPU) in the personal care segment of the beauty & personal care market United States 2019-2029

The average revenue per capita in the 'Personal Care' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2024 and 2029 by in total 7.5 U.S. dollars (+5.63 percent). After the ninth consecutive increasing year, the average revenue per capita is estimated to reach 140.69 U.S. dollars and therefore a new peak in 2029.

Find further information concerning the revenue in the 'Cosmetics' segment of the beauty & personal care market in China and the revenue in the 'Skin Care' segment of the beauty & personal care market in Poland.

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Average revenue per unit (ARPU) in the personal care segment of the beauty & personal care market United States from 2019 to 2029

Characteristic	In U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Personal Care segment covers all products intended for personal cleansing such as shampoo, shower gels, bathing products, deodorants, oral care and shaving products. Skin care cosmetics such as lotions, facial cleansing products and body care services are not included.

Structure:

The market consists of 6 different segments:

The Hair Care segment covers cosmetic products designed for care and protection of the face covering face and eye creams, face scrubs, masks and lip balms.
The Shower & Bath market includes cosmetic products designed for care and protection of the skin. These incorporate all types of creams and lotions for the body, massage oil, hand and foot care.
The Oral Care includes cosmetic products used for sun protection of the skin. These incorporates all types of adult sunscreens, sun sprays and after sun lotions.
The Deodorants cover products designed for the young and for the protection of their skin. These incorporate baby lotion, baby oil, baby powder and sunscreen for babies and children.
The Shaving covers cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are made from natural ingredients and designed to contain low or minimal amounts of synthetic chemicals content.
The Natural Personal Care covers cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are made from natural ingredients and designed to contain low or minimal amounts of synthetic chemicals content.

Additional Information:

The market comprises revenue, average revenue per capita and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

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