Average revenue per unit (ARPU) in the digital video advertising segment of the advertising market United States 2020-2030

The average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2030 by in total 134.1 U.S. dollars (+50.38 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 400.33 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Digital video ads' segment of the advertising market was continuously increasing over the past years.

Find further information concerning the average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Norway and the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in Switzerland.

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Average revenue per unit (ARPU) in the digital video advertising segment of the advertising market United States from 2020 to 2030

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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