Top wine and liquor online stores worldwide 2023

In 2023, Chinese alcohol e-commerce marketplace jiuxian.com generated the highest amount of e-commerce sales in the wine and liquor segment, according to estimates. Vivino.com ranked second, with an estimated 489.5 million U.S. dollars in e-commerce sales that year. Australia's Dan Murphy's, danmurphys.com.au, ranked third, generating some 448.3 million U.S. dollars in e-commerce revenues that year. 

Alcohol e-commerce

The alcoholic beverages industry was not immune to the e-commerce frenzy. Today, consumers purchase their favorite wine or liquor bottle from their favorite online store or marketplace. In 2024, supermarkets and grocers were the most used purchasing channel for alcohol globally, while 11 percent of shoppers reported purchasing alcohol via leading online marketplaces. More insights and information on the alcohol e-commerce market worldwide can be found here.

Wine e-commerce

Globally, the wine e-commerce market was valued at approximately six billion U.S. dollars in 2024 according to estimates. More information and insights on the wine e-commerce market can be found here.