Sweden most popular social media brands 2024 | Statista

As of March 2024, Facebook was the most popular social media platform in Sweden, with a reach of 75 percent of the country's online population. Instagram and YouTube were used by 66 percent and 64 percent of internet users, respectively. Moreover, 36 percent of online users in Sweden were on Snap Inc's app, Snapchat.

Most popular social media platforms in Sweden as of March 2024

Characteristic	Share of respondents
Facebook	75%
Instagram	66%
YouTube	64%
Snapchat	36%
TikTok	32%
LinkedIn	25%
X (Twitter)	20%
Pinterest	18%
Flashback	15%
Reddit	10%
Familjeliv	5%
I do not use social media regularly	3%
Clubhouse	2%
Jodel	2%
Tumblr	2%
WeChat	2%
Other	2%

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Release date

May 2024

More information

Region

Sweden

Survey time period

April 5, 2023 to March 22, 2024

Number of respondents

12,201 respondents

Age group

18-64 years

Special properties

respondents who use any kind of social media (except instant messengers) regularly

Supplementary notes

Original question: What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp. (multi-pick)

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Overview

4

Soical media users

4

Benchmark

4

Social media platform usage

8

Facebook

8

Instagram

7

Messenger

6

TikTok

5

Other major platforms

6

Marketing and advertising

7

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