As of March 2024, Facebook was the most popular social media platform in Sweden, with a reach of 75 percent of the country's online population. Instagram and YouTube were used by 66 percent and 64 percent of internet users, respectively. Moreover, 36 percent of online users in Sweden were on Snap Inc's app, Snapchat.
Most popular social media platforms in Sweden as of March 2024
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Statista. (May 24, 2024). Most popular social media platforms in Sweden as of March 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/forecasts/1418012/sweden-most-used-social-media-platform-brand
Statista. "Most popular social media platforms in Sweden as of March 2024." Chart. May 24, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/forecasts/1418012/sweden-most-used-social-media-platform-brand
Statista. (2024). Most popular social media platforms in Sweden as of March 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/forecasts/1418012/sweden-most-used-social-media-platform-brand
Statista. "Most Popular Social Media Platforms in Sweden as of March 2024." Statista, Statista Inc., 24 May 2024, https://www.statista.com/forecasts/1418012/sweden-most-used-social-media-platform-brand
Statista, Most popular social media platforms in Sweden as of March 2024 Statista, https://www.statista.com/forecasts/1418012/sweden-most-used-social-media-platform-brand (last visited November 23, 2024)
Most popular social media platforms in Sweden as of March 2024 [Graph], Statista, May 24, 2024. [Online]. Available: https://www.statista.com/forecasts/1418012/sweden-most-used-social-media-platform-brand