Sweden: most used social media platforms 2023, by type

Published by
Stacy Jo Dixon,
Oct 24, 2023
As of March 2023, social networks were the most popular type of social media platform in Sweden, with almost three quarters of the online population using these services. Overall, media sharing platforms, such as Snapchat and Instagram, had a reach of 71 percent in Sweden. In addition, 15 percent of online users in Sweden accessing discussion forums, such as Reddit and Quora.

Most used social media platforms in Sweden as of March 2023, by type

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Number of respondents

12,164 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Original question: What kinds of social media do you use regularly? (multi-pick)

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Statistics on " Social media usage in the Nordics "

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Other statistics that may interest you Social media usage in the Nordics

Overview

4

Soical media users

4

Benchmark

4

Social media platform usage

8

Facebook

8

Instagram

7

Messenger

6

TikTok

5

Other major platforms

6

Marketing and advertising

7

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Topics

Social media usage in the NordicsSocial mediaSocial media and events in the United StatesAdvertising in the NordicsFacebook usage in the Nordics
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