Australia: skincare market revenue 2029

Australia's skincare market is poised for substantial growth, with revenue projected to continuously increase by over 500 million Australian dollars between 2024 and 2029. This upward trend reflects the growing importance of skincare products in the beauty industry, solidifying its position as the second-largest revenue-generating segment in the Australian beauty and personal care market, second only to personal care.

Face care dominates Australia’s skincare sales

Within the skincare market, face care products have emerged as the primary revenue driver. In 2024, face care generated approximately 1.83 billion Australian dollars, accounting for a substantial portion of the country’s overall skincare market, over 60 percent. This trend aligns with consumer behavior, with a recent survey revealing that around eight in 10 Australian women use facial skincare products daily, at least once or even multiple times, underscoring their importance in everyday beauty routines.

Shifting skincare sales channels

While offline sales channels continue to lead the Australian skincare market, online platforms are gaining ground. In 2024, offline sales accounted for approximately 77.5 percent of skincare product purchases. However, the online market share is expected to grow from 22.5 percent in 2024 to approximately 31 percent by 2029. This shift towards digital platforms indicates changing consumer preferences and the increasing significance of e-commerce to Australia’s skincare industry. As the market continues to evolve, brands and retailers will need to adapt their strategies to cater to both offline and online shoppers effectively. Some popular websites shopped from among Australians for beauty and cosmetic items include Mecca, Sephora, Oz Hair and Beauty, and Adore Beauty, as well as department store and pharmacy sites such as Myer and Priceline.

Revenue of the skincare market in Australia from 2020 to 2029 (in billion Australian dollars)

Characteristic	Revenue in billion Australian dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Skin Care includes cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are not used for decorative purposes. Excluded are skin treatment products with a health focus, e.g. acne treatments, which are shown in the Consumer Market Outlook as part of OTC Pharmaceuticals.

Structure:

Skin Care consists of 5 different markets:

The Face Skin Care covers cosmetic products designed for care and protection of the face, covering face and eye creams, face scrubs, masks and lip balms.
The Body segment includes cosmetic products designed for care and protection of the skin. These incorporate all types of creams and lotions for the body, massage oil, hand and foot care.
The Sun Protection market includes cosmetic products used for sun protection of the skin. This incorporates all types of adult sunscreens, sun sprays and after sun lotions.
The Baby & Child cover products designed for the young and for the protection of their skin. These incorporate baby lotion, baby oil, baby powder and sunscreen for babies and children.
The Natural Skin Care covers cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are made from natural ingredients and designed to contain low or minimal amounts of synthetic chemicals content.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

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