Skincare market share Australia 2018-2028, by sales channel
Since 2018, Australia's offline market has consistently been the leading sales channel for the country's skincare products. In 2023, the offline sales share was 93.9 percent, with the online sales share at 6.1 percent. By 2028, the online skincare market is expected to hold a share of around 8.6 percent of Australia's skincare market, slowly eating into the offline market share.