Kellogg's Special K brand profile in the United Kingdom 2022

Published by
Nils-Gerrit Wunsch,
Aug 17, 2023
In 2022, brand awareness of Kellogg's Special K was 93 percent among survey respondents. When asked how many UK consumers ate Special K in the past 12 months, a fifth of respondents stated that they had.

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Kellogg's Special K brand awareness, usage, popularity, loyalty, and buzz among breakfast cereal consumers in the United Kingdom 2022

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Number of respondents

4,980 respondents

Age group

18 to 64 years

Special properties

residential online population who have consumed breakfast cereals

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: "Do you know this brand, even if only by name?"
  • Brand popularity: "When it comes to breakfast cereal, which of the following brands do you like?"
  • Brand consumption: "When it comes to breakfast cereal, which of the following brands have you consumed in the past 12 months?"
  • Brand loyalty: "When it comes to breakfast cereal, which of the following brands are you likely to consume again in the future?"
  • Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

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