Plant-based milk: consumers in European nations 2021

In a 2021 online survey, 32 percent of Swedish consumers stated that they consumed plant-based milk products in the last three months. In comparison, in the United Kingdom the share of respondents was nine percent lower. The survey was carried out in December of 2021.

Have you consumed plant-based milk alternatives in the last three months?

Characteristic	Share of respondents
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Number of respondents

4,171*

Age group

18-74 years

Method of interview

Online survey

Supplementary notes

Original survey question was phrased as follows: "Which of the following plant-based alternatives to animal-based products have you consumed in the past 3 months? (multiple)."
In all countries questions was posed in the native language.

*Number of respondents:

Germany - 1,039
Italy - 1,046
Sweden - 1,042
United Kingdom - 1,044

**Date of survey by country: Germany - 8th December to 15th December 2021
Italy - 8th December to 14th December 2021
Sweden - 8th December to 16th December 2021
United Kingdom - 8th December to 14th December 2021

For more information please visit the Global Consumer Survey home page and take a look at our methodology.

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