Consumers of dairy & alternatives in European countries 2023

Among selected European countries, consumers in the Spain and Finland were the most likely to be consumers of dairy substitutes. In both countries, 22 percent of survey respondents stated that they regularly consume substitutes. Two thirds of consumers from the United Kingdom stated that they are regularly consuming dairy products such as milk, yogurt, cheese, and others.
For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.

Do you consume dairy and dairy substitutes regularly?

Characteristic	Dairy substitutes	Dairy products
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Number of respondents

12,000+*

Age group

18-64 years

Special properties

Data aggregates four survey waves

Supplementary notes

The original survey question was: "Which of these groceries do you consume regularly? (multi-pick)" This statistic shows the share of all who answered " Dairy products (milk, yogurt, cheese, etc.)" and " Dairy substitute products (e.g. almond milk, oat yogurt)".
*Each update contains the interviews of the four most recent survey waves or, in other words, the interviews of the last 12 months. The number of respondents varies by country, but is over 2,000 for each country and wave. For more information, please visit the Global Consumer Survey home page and take a look at our methodology.
Figures have been rounded.

*Respondent numbers:

United Kingdom Number of respondents: 24190

Austria Number of respondents: 12175

Finland Number of respondents: 12178

France Number of respondents: 12193

Germany Number of respondents: 35985

Italy Number of respondents: 12207

Netherlands Number of respondents: 12161

Switzerland Number of respondents: 10268

Poland Number of respondents: 12189

Spain Number of respondents: 12169

Sweden Number of respondents: 12201

**No survey started sooner than this, and no survey ended later than this. Exact dates vary by country.