Dunkin' Donuts brand profile in the UK 2022
How high is the brand awareness of Dunkin' Donuts in the UK?
When it comes to restaurant chain customers, brand awareness of Dunkin' Donuts is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dunkin' Donuts in the UK?
In total, 21% of UK restaurant chain customers say they like Dunkin' Donuts. However, in actuality, among the 81% of UK respondents who know Dunkin' Donuts, 26% of people like the brand.
What is the usage share of Dunkin' Donuts in the UK?
All in all, 12% of restaurant chain customers in the UK use Dunkin' Donuts. That means, of the 81% who know the brand, 15% use them.
How loyal are the customers of Dunkin' Donuts?
Around 8% of restaurant chain customers in the UK say they are likely to use Dunkin' Donuts again. Set in relation to the 12% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Dunkin' Donuts in the UK?
In August 2022, about 10% of UK restaurant chain customers had heard about Dunkin' Donuts in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Dunkin' Donuts in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Dunkin' Donuts is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dunkin' Donuts in the UK?
In total, 21% of UK restaurant chain customers say they like Dunkin' Donuts. However, in actuality, among the 81% of UK respondents who know Dunkin' Donuts, 26% of people like the brand.
What is the usage share of Dunkin' Donuts in the UK?
All in all, 12% of restaurant chain customers in the UK use Dunkin' Donuts. That means, of the 81% who know the brand, 15% use them.
How loyal are the customers of Dunkin' Donuts?
Around 8% of restaurant chain customers in the UK say they are likely to use Dunkin' Donuts again. Set in relation to the 12% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Dunkin' Donuts in the UK?
In August 2022, about 10% of UK restaurant chain customers had heard about Dunkin' Donuts in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Dunkin' Donuts in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
