Fitbit brand profile in the UK 2023

How high is the brand awareness of Fitbit in the UK?
When it comes to wearables users, brand awareness of Fitbit is at 83 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Fitbit in the UK?
In total, 39 percent of UK wearables users say they like Fitbit. However, in actuality, among the 83 percent of UK respondents who know Fitbit, 47 percent of people like the brand.

What is the usage share of Fitbit in the UK?
All in all, 28 percent of wearables users in the UK use Fitbit. That means, of the 83 percent who know the brand, 34 percent use them.

How loyal are the users of Fitbit?
Around 22 percent of wearables users in the UK say they are likely to use Fitbit again. Set in relation to the 28 percent usage share of the brand, this means that 79 percent of their users show loyalty to the brand.

What's the buzz around Fitbit in the UK?
In October 2023, about 24 percent of UK wearables users had heard about Fitbit in the media, on social media, or in advertising over the past three months. Of the 83 percent who know the brand, that's 29 percent, meaning at the time of the survey there's some buzz around Fitbit in the UK.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.