Fitbit brand profile in Germany 2023
How high is the brand awareness of Fitbit in Germany?
When it comes to wearables users, brand awareness of Fitbit is at 68 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fitbit in Germany?
In total, 22 percent of German wearables users say they like Fitbit. However, in actuality, among the 68 percent of German respondents who know Fitbit, 32 percent of people like the brand.
What is the usage share of Fitbit in Germany?
All in all, 14 percent of wearables users in Germany use Fitbit. That means, of the 68 percent who know the brand, 21 percent use them.
How loyal are the users of Fitbit?
Around 10 percent of wearables users in Germany say they are likely to use Fitbit again. Set in relation to the 14 percent usage share of the brand, this means that 71 percent of their users show loyalty to the brand.
What's the buzz around Fitbit in Germany?
In October 2023, about 14 percent of German wearables users had heard about Fitbit in the media, on social media, or in advertising over the past three months. Of the 68 percent who know the brand, that's 21 percent, meaning at the time of the survey there's some buzz around Fitbit in Germany.
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