Discord brand profile U.S. 2024

How high is the brand awareness of Discord in the United States?
When it comes to messenger users, brand awareness of Discord is at 56 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Discord in the United States?
In total, 19 percent of U.S. messenger users say they like Discord. However, in actuality, among the 56 percent of U.S. respondents who know Discord, 34 percent of people like the brand.

What is the usage share of Discord in the United States?
All in all, 16 percent of messenger users in the United States use Discord. That means, of the 56 percent who know the brand, 29 percent use them.

How loyal are the users of Discord?
Around 14 percent of messenger users in the United States say they are likely to use Discord again. Set in relation to the 16 percent usage share of the brand, this means that 88 percent of their users show loyalty to the brand.

What's the buzz around Discord in the United States?
In February 2024, about 16 percent of U.S. messenger users had heard about Discord in the media, on social media, or in advertising over the past three months. Of the 56 percent who know the brand, that's 29 percent, meaning at the time of the survey there's some buzz around Discord in the United States.

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Discord brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2024

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Number of respondents

1,133 respondents

Age group

18-64 years

Special properties

respondents who use Messengers

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to messengers, which of the following brands do you like?
Brand usage: When it comes to messengers, which of the following brands have you used in the past 4 weeks?
Brand loyalty: When it comes to messengers, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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