The displayed data on grocery shopping by type and generation shows results of the Consumer Insights Global survey conducted in the United Kingdom in 2024. Some 23 percent of Gen Z respondents answered the question "Where do you regularly buy food and products for everyday use?" with "Bakery or deli", as of March 2024. The survey was conducted among 4,032 respondents. Access millions of exclusive survey results with Statista Consumer Insights.
Grocery shopping by type in the United Kingdom as of March 2024, by generation
Characteristic
IGen / Gen Z (1995-2012)
Millennials / Generation Y (1980-1994)
Generation X (Baby Bust) (1965-1979)
Baby Boomer (1946-1964)
Bakery or deli
23%
25%
23%
23%
Convenience store / kiosk
13%
15%
9%
5%
Deli counter in supermarkets
12%
20%
16%
16%
Discount store
12%
14%
19%
18%
Drugstore
8%
10%
11%
12%
Farmers market
13%
18%
12%
12%
Hypermarket
13%
17%
12%
7%
Meal kit providers
8%
10%
4%
2%
Online store / online retail
28%
27%
24%
19%
Organic food store
12%
18%
7%
4%
Specialist store (e.g., butcher shop)
14%
20%
18%
18%
Supermarket
78%
76%
91%
93%
Other
3%
2%
2%
3%
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Grocery shopping by type in the United Kingdom as of March 2024, by generation
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Statista. (June 19, 2024). Grocery shopping by type in the United Kingdom as of March 2024, by generation [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/forecasts/1309079/grocery-shopping-by-type-in-the-uk-by-generation
Statista. "Grocery shopping by type in the United Kingdom as of March 2024, by generation." Chart. June 19, 2024. Statista. Accessed February 20, 2025. https://www.statista.com/forecasts/1309079/grocery-shopping-by-type-in-the-uk-by-generation
Statista. (2024). Grocery shopping by type in the United Kingdom as of March 2024, by generation. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/forecasts/1309079/grocery-shopping-by-type-in-the-uk-by-generation
Statista. "Grocery Shopping by Type in The United Kingdom as of March 2024, by Generation." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/forecasts/1309079/grocery-shopping-by-type-in-the-uk-by-generation
Statista, Grocery shopping by type in the United Kingdom as of March 2024, by generation Statista, https://www.statista.com/forecasts/1309079/grocery-shopping-by-type-in-the-uk-by-generation (last visited February 20, 2025)
Grocery shopping by type in the United Kingdom as of March 2024, by generation [Graph], Statista, June 19, 2024. [Online]. Available: https://www.statista.com/forecasts/1309079/grocery-shopping-by-type-in-the-uk-by-generation
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