Grocery shopping by type in the United Kingdom 2024, by generation

Grocery shopping by type in the United Kingdom as of March 2024, by generation

CharacteristicIGen / Gen Z (1995-2012)Millennials / Generation Y (1980-1994)Generation X (Baby Bust) (1965-1979)Baby Boomer (1946-1964)
Bakery or deli 23% 25% 23% 23%
Convenience store / kiosk 13% 15% 9% 5%
Deli counter in supermarkets 12% 20% 16% 16%
Discount store 12% 14% 19% 18%
Drugstore 8% 10% 11% 12%
Farmers market 13% 18% 12% 12%
Hypermarket 13% 17% 12% 7%
Meal kit providers 8% 10% 4% 2%
Online store / online retail 28% 27% 24% 19%
Organic food store 12% 18% 7% 4%
Specialist store (e.g., butcher shop) 14% 20% 18% 18%
Supermarket 78% 76% 91% 93%
Other 3% 2% 2% 3%
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Release date

June 2024

Region

United Kingdom

Survey time period

April 2023 to March 2024

Number of respondents

4,032 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where do you regularly buy food and products for everyday use?"

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Generational grocery shopping behavior in the United Kingdom (UK)

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